Interview With Embiria Founder, Palak Loizides
What do you do when you have some free time and no idea what to do? You look up the Embiria event calendar and enjoy a beautiful curated at-home experience. This Canadian lifestyle and well-being brand is owned by Palak Loizides and we chat with her about living well, beauty routines and more!
IT’S OUR PLEASURE TO INTRODUCE EMBIRIA FOUNDER, PALAK LOIZIDES
The ultimate hostess, Palak created Embiria (pronounced ‘EM-BEE-RHI-AH’) to bring people together in meaningful and creative ways. Centered around themes of wellness, self care and good food, she has over the years evolved a vibrant community who are passionate about creating and connecting.
Here at CONNECTED we also love bringing people together and building strong community relationships, so discussing these themes, ambitions and philosophies with Palak was a natural conversation that took us to some wonderful places. This inspirational interview is a must read for anyone who is seeking a more creative, connected lifestyle.
WHAT IS THE MISSION OR PURPOSE OF WHAT YOU DO?
Embiria inspires you to live beautifully, every day, through meaningful connections, slow living and a love for good food.
WHY DID YOU DECIDE TO START YOUR BUSINESS?
When I was 15 years old, my father passed away of a sudden heart attack. It was a complete shock for the whole family, and it made me see how short and unpredictable life can be. Over the years, my personal mantra has become to live my life fully.
I’ve truly come to value life experiences over material things, and after 10+ years in corporate marketing, I decided to start my own business to encourage others to do the same. I want people to make time for themselves, live in the present, and care for their well-being. Whether it’s by attending an Embiria gathering, enjoying one of our home experiences or finding new ways to fall in love with food, I want people to discover how wonderful a life lived to its fullest can be.
WHAT IS YOUR DEFINITION OF BEAUTY?
I would define beauty as appreciating the true essence of something – whether that’s physically, spiritually or emotionally.
WHEN DO YOU FEEL YOUR MOST BEAUTIFUL, RADIANT AND CONFIDENT?
Right after I’ve had some sort of movement such as a yoga or dance class, when I’ve finished meditating, or after I’ve treated myself to a spa massage, facial or blow dry!
WHAT DOES CONNECTION MEAN TO YOU?
It means being able to authentically relate to another human, and to yourself, on a deeper level, beyond the surface of day to day.
WHEN IT COMES TO FEELING BEAUTIFUL AND CONFIDENT, WHAT ADVICE DO YOU WISH YOU COULD SHARE WITH YOUR YOUNGER SELF?
I would reassure myself that with age will come the joy of growing increasingly aware of my truest self – and with that will come a whole new definition of beauty and confidence that radiates from within.
WHAT ARE THREE MUST-HAVE THINGS IN YOUR PURSE AT ALL TIMES?
Chapstick, gum and cell phone.
CAN YOU TELL US ABOUT A CAREER MOMENT THAT YOU’RE MOST PROUD OF?
When I started Embiria my hope was to test out a few in-person experiences during the first year. My very first yoga x brunch event sold out in just a few days with no marketing budget, and things moved so quickly that first year that I was able to plan and host 50 in-person events prior to hiring any help. That same year I also landed my first corporate client to curate an afternoon of mind/body wellness for their team, and that client happened to be Google! All of that really gave me the encouragement I needed to know that I had created something that really resonated with people.
IS THERE ANYTHING ELSE THAT YOU’D LIKE TO SHARE?
After 3+ years of Embiria, we’re excited to be evolving beyond just in-person experiences to a multifaceted lifestyle and well-being brand that inspires people to live beautifully, every day, through thoughtful experiences, events and exceptionally curated products rooted in community, food & well-being. We can’t wait to take you on this journey!
THANK YOU FOR TAKING THE TIME TO CHAT WITH US! WHERE CAN PEOPLE FIND YOU ONLINE?
NOMINATE SOMEBODY AWESOME TO BE FEATURED IN CONNECTED COMMUNITY!
Who inspires you? Is there someone you admire? Who would you love to hear from? Here at CONNECTED we love bringing together awesome people who are doing awesome things.
Submit your nominations to firstname.lastname@example.org today!